| Original language | English |
|---|---|
| Title of host publication | CD-ROM Proceedings of the 1st French - German - Swiss Workshop on B2B Marketing |
| Place of Publication | University of Lausanne |
| Publisher | Institute of Research in Management |
| Number of pages | 15 |
| Publication status | Published - 2008 |
Fields of science
- 502 Economics
- 502052 Business administration
- 502014 Innovation research
- 502015 Innovation management
- 502016 SME-research
- 502019 Marketing
- 502020 Market research
- 502029 Product management
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