Why the level-free forced-choice binary measure of brand benefit beliefs works so well

John R. Rossiter; Sara Dolnicar; Bettina Grün

doi:10.2501/IJMR-2014-048

Why the level-free forced-choice binary measure of brand benefit beliefs works so well

John R. Rossiter
, Sara Dolnicar
, Bettina Grün

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	239-256
Number of pages	18
Journal	International Journal of Market Research
Volume	57
Issue number	2
DOIs	https://doi.org/10.2501/IJMR-2014-048
Publication status	Published - 2015

Fields of science

101018 Statistics
509 Other Social Sciences

JKU Focus areas

Social Systems, Markets and Welfare States

Access to Document

10.2501/IJMR-2014-048

Cite this

@article{64092b7c1a034adfb76b26b62c870d89,

title = "Why the level-free forced-choice binary measure of brand benefit beliefs works so well",

author = "Rossiter, \{John R.\} and Sara Dolnicar and Bettina Gr{\"u}n",

year = "2015",

doi = "10.2501/IJMR-2014-048",

language = "English",

volume = "57",

pages = "239--256",

journal = "International Journal of Market Research",

issn = "2515-2173",

number = "2",

}

TY - JOUR

T1 - Why the level-free forced-choice binary measure of brand benefit beliefs works so well

AU - Rossiter, John R.

AU - Dolnicar, Sara

AU - Grün, Bettina

PY - 2015

Y1 - 2015

UR - http://www.ifas.jku.at

U2 - 10.2501/IJMR-2014-048

DO - 10.2501/IJMR-2014-048

M3 - Article

SN - 2515-2173

VL - 57

SP - 239

EP - 256

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 2

ER -

Why the level-free forced-choice binary measure of brand benefit beliefs works so well

Fields of science

JKU Focus areas

Access to Document

Other files and links

Survey Statistics - Data Quality in Surveys

Flexible Detection of Groups in Data

Cite this

Why the level-free forced-choice binary measure of brand benefit beliefs works so well

Fields of science

JKU Focus areas

Access to Document

Other files and links

Projects

Survey Statistics - Data Quality in Surveys

Flexible Detection of Groups in Data

Cite this