Why the level-free forced-choice binary measure of brand benefit beliefs works so well

  • John R. Rossiter
  • , Sara Dolnicar
  • , Bettina Grün

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)239-256
Number of pages18
JournalInternational Journal of Market Research
Volume57
Issue number2
DOIs
Publication statusPublished - 2015

Fields of science

  • 101018 Statistics
  • 509 Other Social Sciences

JKU Focus areas

  • Social Systems, Markets and Welfare States

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