Which CSR marketing measures do Sharing Economy Businesses apply and do these measures help to increase their appeal on customers? A cross-cultural study of Austrian and Italian consumers on the example of Airbnb

Michaela Macher

Research output: Thesis › Master's / Diploma thesis

Original languageEnglish
Supervisors/Reviewers
  • Breitenecker, Robert, Supervisor
Publication statusPublished - 2020

Fields of science

  • 502 Economics
  • 502014 Innovation research
  • 502026 Human resource management
  • 502030 Project management
  • 502015 Innovation management
  • 502029 Product management
  • 502036 Risk management
  • 502043 Business consultancy
  • 502044 Business management
  • 506009 Organisation theory

JKU Focus areas

  • Digital Transformation
  • Sustainable Development: Responsible Technologies and Management
  • Transformation in Finance and Financial Institutions

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