When Do Direct Mailings Create Value for Companies? Implications of an Experimental Study in Consumer Goods Markets

Harald Kindermann, Thomas Werani, Angela Smejkal

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

Original language	English
Title of host publication	Modelling Value – Pre-Proceedings 1st International Conference on Value Chain Management
Pages	241-259
Number of pages	19
Volume	2
Publication status	Published - May 2011

Fields of science

@inproceedings{0403eb44759a46e4bace7f4911414867,

title = "When Do Direct Mailings Create Value for Companies? Implications of an Experimental Study in Consumer Goods Markets",

author = "Harald Kindermann and Thomas Werani and Angela Smejkal",

year = "2011",

month = may,

language = "English",

volume = "2",

pages = "241--259",

booktitle = "Modelling Value – Pre-Proceedings 1st International Conference on Value Chain Management",

}

When Do Direct Mailings Create Value for Companies? Implications of an Experimental Study in Consumer Goods Markets. / Kindermann, Harald; Werani, Thomas; Smejkal, Angela.
Modelling Value – Pre-Proceedings 1st International Conference on Value Chain Management. Vol. 2 2011. p. 241-259.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

TY - GEN

T1 - When Do Direct Mailings Create Value for Companies? Implications of an Experimental Study in Consumer Goods Markets

AU - Kindermann, Harald

AU - Werani, Thomas

AU - Smejkal, Angela

PY - 2011/5

Y1 - 2011/5

M3 - Conference proceedings

VL - 2

SP - 241

EP - 259

BT - Modelling Value – Pre-Proceedings 1st International Conference on Value Chain Management

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