Weihnachtsmärkte - eine „Win-Win“-Situation? Positive und negative Ausstrahlungseffekte auf den Einzelhandel in den Innenstädten

Research output: Working paper and reports › Research report

Abstract

Research report of the Institute of Retailing, Sales and Marketing and the Austrian Chamber of Commerce (Section Retail)
Original languageGerman (Austria)
Place of PublicationLinz
PublisherJohannes Kepler Universität
Number of pages1
Publication statusPublished - 2019

Fields of science

  • 502 Economics
  • 502007 E-commerce
  • 502014 Innovation research
  • 502016 SME-research
  • 502019 Marketing
  • 502030 Project management
  • 502045 Behavioural economics
  • 502052 Business administration
  • 508004 Intercultural communication
  • 509017 Social studies of science
  • 502003 Foreign trade
  • 502015 Innovation management
  • 502020 Market research
  • 502025 Econometrics
  • 502029 Product management
  • 502051 Economic statistics
  • 508013 Public relations
  • 508015 Business communication

JKU Focus areas

  • Digital Transformation
  • Sustainable Development: Responsible Technologies and Management

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