Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Proposal for a Generic Process

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Handbook of Advances in Marketing in an Era of Disruptions – Essays in Honour of Jagdish N. Sheth
Editors	Parvatiyar, A./Sisodia, R.
Place of Publication	New Delhi
Publisher	Sage Publications
Pages	236-248
Number of pages	13
Publication status	Published - Jan 2019

Fields of science

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title = "Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Proposal for a Generic Process",

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Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Proposal for a Generic Process. / Werani, Thomas.
Handbook of Advances in Marketing in an Era of Disruptions – Essays in Honour of Jagdish N. Sheth. ed. / Parvatiyar, A./Sisodia, R. New Delhi: Sage Publications, 2019. p. 236-248.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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