Using social media mining for estimating theory of planned behaviour parameters

Marko Tkalcic, Bruce Ferwerda, Markus Schedl, C.C.S. Liem, Mark Melenhorst, Ante Odic, A. Kosir

Research output: Chapter in Book/Report/Conference proceedingConference proceedingspeer-review

Abstract

In this position paper we present the scenario of making in- terventions for increasing the classical music concert-going behaviour of end users. Within the FP7 Phenicx project we are developing a person- alized persuasive system that attempts at changing the concert-going behaviour of users. The system is based on the theory of planned be- haviour user model for predicting whether a user will attend a concert or not. Our goal is to develop a machine learning algorithm that will ex- tract the user model parameters unobtrusively from the micro-blogs of the users. We plan to perform a user study to build the training dataset and to test the system on real users within the project.
Original languageEnglish
Title of host publicationProceedings of the 2nd Workshop on Emotions and Personality in Personalized Services (EMPIRE), at the 22nd Conference on User Modeling, Adaptation and Personalization (UMAP) , Aalborg, Denmark
Number of pages8
Publication statusPublished - 2014

Fields of science

  • 202002 Audiovisual media
  • 102 Computer Sciences
  • 102001 Artificial intelligence
  • 102003 Image processing
  • 102015 Information systems

JKU Focus areas

  • Computation in Informatics and Mathematics
  • Engineering and Natural Sciences (in general)

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