Using Metaphors in Research: a Reflection on Methodologies

Elena Bruni, Claudio Biscaro

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationThe Oxford Handbook of Metaphor in Organization Studies
Editors Anders Örtenblad
PublisherOxford University Press
Number of pages15
Edition1
ISBN (Print)978-0192895707
Publication statusPublished - Feb 2024

Fields of science

  • 502 Economics
  • 502026 Human resource management
  • 502015 Innovation management
  • 502043 Business consultancy

JKU Focus areas

  • Digital Transformation

Cite this