Using Metaphors in Practice: Metaphors in the Creative Journey

Claudio Biscaro, Elena Bruni

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationThe Oxford Handbook of Metaphor in Organization Studies
Editors Anders Örtenblad
PublisherOxford University Press
Number of pages16
Edition1
ISBN (Print)978-0192895707
Publication statusPublished - Feb 2024

Fields of science

  • 502 Economics
  • 502026 Human resource management
  • 502015 Innovation management
  • 502043 Business consultancy

JKU Focus areas

  • Digital Transformation

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