Using Certifications to Signal Trustworthiness and Reduce the Perceived Risk of Donors – An Exploratory Investigation into the Impact of Charity Labels

Sandra Stötzer, Sebastian Martin, Christiana Broidl

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)265-289
Number of pages25
JournalJournal of Nonprofit and Public Sector Marketing
Volume35
Issue number3
DOIs
Publication statusPublished - Jul 2021

Fields of science

  • 303016 Hospital management
  • 502 Economics
  • 502009 Corporate finance
  • 502011 Cooperative systems
  • 502023 NPO research
  • 502033 Accounting
  • 502052 Business administration
  • 505027 Administrative studies
  • 502024 Public economy
  • 502031 Public management

JKU Focus areas

  • Sustainable Development: Responsible Technologies and Management

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