Abstract
Unethically behaving customers deviating from morally acceptable norms have posed an additional challenge to retailers, frontline employees (FLEs) and other customers in recent crisis-dominant environments. While research concerning customer behaviour ethicality focusses on purchasing modes and consumption behaviour, unethicality in all its facets receives limited attention, leaving dimensions of unethical customer behaviour (UCB) and effective managerial strategies unexplored. The purpose of this paper is to describe dimensions of UCB, investigate its causes, explore its consequences for customers and FLEs, and infer practical implications for retail management.
| Original language | English |
|---|---|
| Title of host publication | (CERR) 2021 |
| Editors | Proceedings of the Colloquium on European Research in Retailing |
| Place of Publication | Sophia Antipolis, France |
| Publisher | Ed. Xavier, Brusset |
| Pages | 136 - 140 |
| Number of pages | 4 |
| ISBN (Print) | 978-2-493066-00-8 |
| Publication status | Published - Jul 2021 |
Fields of science
- 502 Economics
- 502007 E-commerce
- 502014 Innovation research
- 502016 SME-research
- 502019 Marketing
- 502030 Project management
- 502045 Behavioural economics
- 502052 Business administration
- 508004 Intercultural communication
- 509017 Social studies of science
- 502003 Foreign trade
- 502015 Innovation management
- 502020 Market research
- 502025 Econometrics
- 502029 Product management
- 502051 Economic statistics
- 508013 Public relations
- 508015 Business communication
JKU Focus areas
- Digital Transformation
- Sustainable Development: Responsible Technologies and Management