Umweltbewusstsein beim Einkauf nach 10 Jahren staatliches Umweltzeichen in Österreich. Ergebnisse einer Konsumentenbefragung in Oberösterreich

In 1991 an official ecolabel for excellent environmentally friendly products has been established in Austria. Meanwhile about 450 different products have obtained this special mark of distinction. Those facts were taken as the background of an empirical study in order to investigate the degree of ecological orientation of consumers in everyday purchases. In particular issues like the perception of environmentally compatible products, consumers' extent of acceptance and the effectivness of ecolabels on the consumers' buying behavior were subject matters of investigation. The results of this analysis represent usefull indications of the market potential of ecologically friendly products for industry and trade.