Abstract
This paper investigates the impact of service quality in e-tailing on site visits and consumer demand
(approximated by the last-click-through concept). We use a large representative data set obtained from a price-comparison site which covers most of the national
(Austrian) market on e-tailing. Customers' valuations for a broad range of 15 different service characteristics are condensed by factor analysis. Negative
binomial regressions analysis is used to measure the impact of principal factors for service quality on referral requests to online shops and last-click-throughs
for different product categories.
| Original language | English |
|---|---|
| Number of pages | 28 |
| Publication status | Published - Jun 2009 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 2 Zero Hunger -
SDG 8 Decent Work and Economic Growth
Fields of science
- 405002 Agricultural economics
- 502 Economics
- 502001 Labour market policy
- 502002 Labour economics
- 502003 Foreign trade
- 502009 Corporate finance
- 502010 Public finance
- 502012 Industrial management
- 502013 Industrial economics
- 502018 Macroeconomics
- 502020 Market research
- 502021 Microeconomics
- 502025 Econometrics
- 502027 Political economy
- 502039 Structural policy
- 502042 Environmental economics
- 502046 Economic policy
- 502047 Economic theory
- 504014 Gender studies
- 506004 European integration
- 507016 Regional economy
- 303010 Health economics
JKU Focus areas
- Social Systems, Markets and Welfare States
- Social and Economic Sciences (in general)
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