Trust in the investor relationship marketing of startups: a systematic literature review and research agenda

Manuel Kaiser; Elisabeth Berger

doi:10.1007/s11301-020-00191-9

Trust in the investor relationship marketing of startups: a systematic literature review and research agenda

Manuel Kaiser
, Elisabeth Berger

Institute for Entrepreneurship

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	491-517
Number of pages	27
Journal	Management Review Quarterly
Volume	71
Issue number	2
DOIs	https://doi.org/10.1007/s11301-020-00191-9
Publication status	Published - 2021

Fields of science

502 Economics
502014 Innovation research
502016 SME-research
502054 Entrepreneurship
502043 Business consultancy
502044 Business management
503006 Educational research
509011 Organisational development

JKU Focus areas

Digital Transformation
Sustainable Development: Responsible Technologies and Management

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/s11301-020-00191-9

Cite this

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title = "Trust in the investor relationship marketing of startups: a systematic literature review and research agenda",

author = "Manuel Kaiser and Elisabeth Berger",

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doi = "10.1007/s11301-020-00191-9",

language = "English",

volume = "71",

pages = "491--517",

journal = "Management Review Quarterly",

issn = "2198-1620",

publisher = "Springer",

number = "2",

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T1 - Trust in the investor relationship marketing of startups: a systematic literature review and research agenda

AU - Kaiser, Manuel

AU - Berger, Elisabeth

PY - 2021

Y1 - 2021

UR - https://www.scopus.com/pages/publications/85086015426

U2 - 10.1007/s11301-020-00191-9

DO - 10.1007/s11301-020-00191-9

M3 - Article

SN - 2198-1620

VL - 71

SP - 491

EP - 517

JO - Management Review Quarterly

JF - Management Review Quarterly

IS - 2

ER -

Trust in the investor relationship marketing of startups: a systematic literature review and research agenda

Fields of science

JKU Focus areas

UN SDGs

Access to Document

Other files and links

Cite this