Transportation and need for affect in narrative persuasion: A mediated moderation model

Markus Appel, Tobias Richter

Research output: Contribution to journal › Article › peer-review

Fields of science

TY - JOUR

T1 - Transportation and need for affect in narrative persuasion: A mediated moderation model

AU - Appel, Markus

AU - Richter, Tobias

PY - 2010

Y1 - 2010

UR - https://www.scopus.com/pages/publications/77953659395

U2 - 10.1080/15213261003799847

DO - 10.1080/15213261003799847

M3 - Article

VL - 13

SP - 101

EP - 135

JO - Media Psychology

JF - Media Psychology

IS - 2

ER -