TY - GEN
T1 - To Be The Hub or Not: Explaining the Diffusion of Communication Apps
AU - Altinkemer, Kemal
AU - Koch, Stefan
PY - 2017
Y1 - 2017
N2 - Communication apps can be a major factor in a digital strategy based on being a data and communication hub, and therefore understanding their diffusion and growth is of high importance. In this paper, we provide a list of factors and concepts that drive their growth, but can also be used to differentiate between apps, in order to understand why some are successful, but at the same time limited to certain countries or regions. With the conceptual diffusion model proposed based on these factors, we contribute to our understanding of the dynamics in the network economy, as well as enable future quantitative research into this topic.
AB - Communication apps can be a major factor in a digital strategy based on being a data and communication hub, and therefore understanding their diffusion and growth is of high importance. In this paper, we provide a list of factors and concepts that drive their growth, but can also be used to differentiate between apps, in order to understand why some are successful, but at the same time limited to certain countries or regions. With the conceptual diffusion model proposed based on these factors, we contribute to our understanding of the dynamics in the network economy, as well as enable future quantitative research into this topic.
UR - https://ac.els-cdn.com/S187705091732197X/1-s2.0-S187705091732197X-main.pdf?_tid=fa09c2be-e551-11e7-9e9a-00000aab0f6b&acdnat=1513752771_89f12f25102937afca53850a1b063f68
UR - https://www.scopus.com/pages/publications/85040221118
U2 - 10.1016/j.procs.2017.11.006
DO - 10.1016/j.procs.2017.11.006
M3 - Conference proceedings
VL - 121
T3 - Procedia Computer Science
SP - 36
EP - 40
BT - Proceedings of CENTERIS 2017 / Procedia Computer Science
ER -