Abstract
Communication apps can be a major factor in a digital strategy based on being a data and communication hub, and therefore understanding their diffusion and growth is of high importance. In this paper, we provide a list of factors and concepts that drive their growth, but can also be used to differentiate between apps, in order to understand why some are successful, but at the same time limited to certain countries or regions. With the conceptual diffusion model proposed based on these factors, we contribute to our understanding of the dynamics in the network economy, as well as enable future quantitative research into this topic.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of CENTERIS 2017 / Procedia Computer Science |
| Pages | 36-40 |
| Number of pages | 5 |
| Volume | 121 |
| DOIs | |
| Publication status | Published - 2017 |
Fields of science
- 303026 Public health
- 305909 Stress research
- 102 Computer Sciences
- 102006 Computer supported cooperative work (CSCW)
- 102015 Information systems
- 102016 IT security
- 502007 E-commerce
- 502014 Innovation research
- 502030 Project management
- 501016 Educational psychology
- 602036 Neurolinguistics
- 501030 Cognitive science
- 502032 Quality management
- 502043 Business consultancy
- 502044 Business management
- 502050 Business informatics
- 503008 E-learning
- 509004 Evaluation research
- 301407 Neurophysiology
- 301401 Brain research
JKU Focus areas
- Management and Innovation
- Social and Economic Sciences (in general)