The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments

John Murray; Christoph Teller; Jonathan R. Elms; Andrew Murphy

The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments

John Murray
, Christoph Teller
, Jonathan R. Elms
, Andrew Murphy

Institute of Retailing, Sales and Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

Original language	English
Title of host publication	Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges
Editors	Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula
Place of Publication	London
Publisher	Middlesex Universityq
Publication status	Published - 2017

Fields of science

502 Economics
502007 E-commerce
502014 Innovation research
502016 SME-research
502019 Marketing
502030 Project management
502045 Behavioural economics
502052 Business administration
508004 Intercultural communication
509017 Social studies of science
502003 Foreign trade
502015 Innovation management
502020 Market research
502025 Econometrics
502029 Product management
502051 Economic statistics
508013 Public relations
508015 Business communication

JKU Focus areas

Digital Transformation
Sustainable Development: Responsible Technologies and Management

Cite this

Murray, J., Teller, C., Elms, J. R., & Murphy, A. (2017). The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments. In Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula (Ed.), Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges Middlesex Universityq.

Murray, John ; Teller, Christoph ; Elms, Jonathan R. et al. / The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments. Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges. editor / Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula. London : Middlesex Universityq, 2017.

@inproceedings{719a824c0d954f79b609663e871c303f,

title = "The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments",

author = "John Murray and Christoph Teller and Elms, \{Jonathan R.\} and Andrew Murphy",

year = "2017",

language = "English",

editor = "\{Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula\}",

booktitle = "Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges",

publisher = "Middlesex Universityq",

}

Murray, J, Teller, C, Elms, JR & Murphy, A 2017, The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments. in Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula (ed.), Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges. Middlesex Universityq, London.

The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments. / Murray, John; Teller, Christoph; Elms, Jonathan R. et al.
Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges. ed. / Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula. London: Middlesex Universityq, 2017.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

TY - GEN

T1 - The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments

AU - Murray, John

AU - Teller, Christoph

AU - Elms, Jonathan R.

AU - Murphy, Andrew

PY - 2017

Y1 - 2017

M3 - Conference proceedings

BT - Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges

A2 - Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula, null

PB - Middlesex Universityq

CY - London

ER -

Murray J, Teller C, Elms JR, Murphy A. The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments. In Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula, editor, Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) – Current and Future Trends, Developments and Challenges. London: Middlesex Universityq. 2017