The perceptions of CSR activities of MNCs in China and their influence on the customers' buying decision

Philipp Schlichtner

The perceptions of CSR activities of MNCs in China and their influence on the customers' buying decision

Philipp Schlichtner

Institute of Retailing, Sales and Marketing

Research output: Thesis › Master's / Diploma thesis

Abstract

The following thesis will handle the topic of CSR in China, form a consumer perspective, and its importance for MNCs operating in China. CSR is the short form for Corporate social responsibility and MNCs for multinational company. In this study CSR is considered from its environmental, social and economical dimension, also called „the classical triple dimensions of CSR“(Vázquez and Hernandez, 2014, page 21). At first a literature research will be made. The literature research will base on marketing literature as well as literature relating to other fields of economics and sustainability literature. This literature will be basis for the hypotheses created later. Newman et al. (1998, page 3) explain for the purpose of testing theories of hypotheses and verify or refuse them quantitative research is regarded. For the research on this thesis also predefined questions are needed, because the questions will be about the correlations proposed by the hypotheses. Therefore also a questionnaire will be used.

Original language	German (Austria)
Supervisors/Reviewers	Hofer, Katharina, Supervisor
Publication status	Published - 2017

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 17 Partnerships for the Goals

Fields of science

502 Economics
502051 Economic statistics
502007 E-commerce
502020 Market research
502019 Marketing
508015 Business communication
508004 Intercultural communication
502016 SME-research
502052 Business administration
502030 Project management
502015 Innovation management
508013 Public relations
502029 Product management
502003 Foreign trade
502014 Innovation research
502045 Behavioural economics
502025 Econometrics
509017 Social studies of science

JKU Focus areas

Sustainable Development: Responsible Technologies and Management
Digital Transformation

Cite this

@mastersthesis{40ec899fbb4a46ceb6b88196698f55d0,

title = "The perceptions of CSR activities of MNCs in China and their influence on the customers' buying decision",

abstract = "The following thesis will handle the topic of CSR in China, form a consumer perspective, and its importance for MNCs operating in China. CSR is the short form for Corporate social responsibility and MNCs for multinational company. In this study CSR is considered from its environmental, social and economical dimension, also called „the classical triple dimensions of CSR“(V{\'a}zquez and Hernandez, 2014, page 21). At first a literature research will be made. The literature research will base on marketing literature as well as literature relating to other fields of economics and sustainability literature. This literature will be basis for the hypotheses created later. Newman et al. (1998, page 3) explain for the purpose of testing theories of hypotheses and verify or refuse them quantitative research is regarded. For the research on this thesis also predefined questions are needed, because the questions will be about the correlations proposed by the hypotheses. Therefore also a questionnaire will be used.",

author = "Philipp Schlichtner",

year = "2017",

language = "Deutsch ({\"O}sterreich)",

}

TY - THES

T1 - The perceptions of CSR activities of MNCs in China and their influence on the customers' buying decision

AU - Schlichtner, Philipp

PY - 2017

Y1 - 2017

N2 - The following thesis will handle the topic of CSR in China, form a consumer perspective, and its importance for MNCs operating in China. CSR is the short form for Corporate social responsibility and MNCs for multinational company. In this study CSR is considered from its environmental, social and economical dimension, also called „the classical triple dimensions of CSR“(Vázquez and Hernandez, 2014, page 21). At first a literature research will be made. The literature research will base on marketing literature as well as literature relating to other fields of economics and sustainability literature. This literature will be basis for the hypotheses created later. Newman et al. (1998, page 3) explain for the purpose of testing theories of hypotheses and verify or refuse them quantitative research is regarded. For the research on this thesis also predefined questions are needed, because the questions will be about the correlations proposed by the hypotheses. Therefore also a questionnaire will be used.

AB - The following thesis will handle the topic of CSR in China, form a consumer perspective, and its importance for MNCs operating in China. CSR is the short form for Corporate social responsibility and MNCs for multinational company. In this study CSR is considered from its environmental, social and economical dimension, also called „the classical triple dimensions of CSR“(Vázquez and Hernandez, 2014, page 21). At first a literature research will be made. The literature research will base on marketing literature as well as literature relating to other fields of economics and sustainability literature. This literature will be basis for the hypotheses created later. Newman et al. (1998, page 3) explain for the purpose of testing theories of hypotheses and verify or refuse them quantitative research is regarded. For the research on this thesis also predefined questions are needed, because the questions will be about the correlations proposed by the hypotheses. Therefore also a questionnaire will be used.

M3 - Master-/Diplomarbeit

ER -