| Original language | English |
|---|---|
| Supervisors/Reviewers |
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| Publication status | Published - Oct 2023 |
Fields of science
- 502 Economics
- 502044 Business management
JKU Focus areas
- Digital Transformation
The New World of B2B Sales : the Effects of Digitalization of B2B Sales Processes at the Example of the Automotive Industry in Europe in a Post-COVID-19 Setting.
Laura Lehner
Research output: Thesis › Master's / Diploma thesis