The key to scaling in the digital era: Simultaneous automation, individualization and interdisciplinarity

Johannes Gartner; Daniela Maresch; R. Tierney

doi:10.1080/00472778.2022.2073361

The key to scaling in the digital era: Simultaneous automation, individualization and interdisciplinarity

Johannes Gartner
, Daniela Maresch
, R. Tierney

Institute of Innovation Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	628-655
Number of pages	28
Journal	Journal of Small Business Management
Volume	62
Issue number	2
DOIs	https://doi.org/10.1080/00472778.2022.2073361
Publication status	Published - 2022

Fields of science

502 Economics
502015 Innovation management

JKU Focus areas

Digital Transformation
Sustainable Development: Responsible Technologies and Management

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10.1080/00472778.2022.2073361

Cite this

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title = "The key to scaling in the digital era: Simultaneous automation, individualization and interdisciplinarity",

author = "Johannes Gartner and Daniela Maresch and R. Tierney",

year = "2022",

doi = "10.1080/00472778.2022.2073361",

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journal = "Journal of Small Business Management",

issn = "1540-627X",

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number = "2",

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T1 - The key to scaling in the digital era: Simultaneous automation, individualization and interdisciplinarity

AU - Gartner, Johannes

AU - Maresch, Daniela

AU - Tierney, R.

PY - 2022

Y1 - 2022

UR - https://www.scopus.com/pages/publications/85131190717

U2 - 10.1080/00472778.2022.2073361

DO - 10.1080/00472778.2022.2073361

M3 - Article

SN - 1540-627X

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SP - 628

EP - 655

JO - Journal of Small Business Management

JF - Journal of Small Business Management

IS - 2

ER -

The key to scaling in the digital era: Simultaneous automation, individualization and interdisciplinarity

Fields of science

JKU Focus areas

Access to Document

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