Abstract
This study aims to develop a comprehensive adoption model that combines constructs from various theories and tests these theories against each other. The study combines a technology acceptance model, innovation diffusion theory and risk theory. It develops this model in a smart home applications context.
| Original language | English |
|---|---|
| Pages (from-to) | 1073-1098 |
| Number of pages | 26 |
| Journal | European Journal of Marketing |
| Volume | 53 |
| DOIs | |
| Publication status | Published - 2019 |
Fields of science
- 303026 Public health
- 305909 Stress research
- 102 Computer Sciences
- 102006 Computer supported cooperative work (CSCW)
- 102015 Information systems
- 102016 IT security
- 502007 E-commerce
- 502014 Innovation research
- 502030 Project management
- 501016 Educational psychology
- 602036 Neurolinguistics
- 501030 Cognitive science
- 502032 Quality management
- 502043 Business consultancy
- 502044 Business management
- 502050 Business informatics
- 503008 E-learning
- 509004 Evaluation research
- 301407 Neurophysiology
- 301401 Brain research
JKU Focus areas
- Digital Transformation