TY - JOUR
T1 - The impact of language and culture on perceived website usability
AU - Nantel, Jacques
AU - Glaser, Evelyne
PY - 2008
Y1 - 2008
N2 - Online retailers offering their products across national and cultural borders are eager to enhance the usability of their websites to attract large numbers of visitors. The results of the present research show that the perceived usability increases when the website was originally conceived in the native language of the user. Thus, translation, even though of excellent quality, crates a cultural distance which impacts on the web users' evaluation of the site. Conversely, where language is less important, such as in the evaluation of the quality of an offer, a consumer's native language has no impact on the buying decision.
AB - Online retailers offering their products across national and cultural borders are eager to enhance the usability of their websites to attract large numbers of visitors. The results of the present research show that the perceived usability increases when the website was originally conceived in the native language of the user. Thus, translation, even though of excellent quality, crates a cultural distance which impacts on the web users' evaluation of the site. Conversely, where language is less important, such as in the evaluation of the quality of an offer, a consumer's native language has no impact on the buying decision.
UR - http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6VF3-4S38BWH-1&_user=10&_coverDate=06%2F30%2F2008&_alid=876493775&_rdoc=1&_fmt=high&_orig=search&_cdi=5999&_sort=d&_docanchor=&view=c&_ct=1&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=d52b85aa624858c071aca7ed0d92c296
UR - http://www.scopus.com/inward/record.url?scp=41949126895&partnerID=8YFLogxK
U2 - 10.1016/j.jengtecman.2008.01.005
DO - 10.1016/j.jengtecman.2008.01.005
M3 - Article
SN - 0923-4748
VL - 25
SP - 112
EP - 122
JO - Journal of Engineering and Technology Management
JF - Journal of Engineering and Technology Management
IS - 1-2
ER -