The flip side of the coin: Influencing factors of social media consumption on consumer well-being in the sportswear industry

The usage of social media is increasing. At the same time, the number of mental health issues is increasing as well. Recent studies discuss the relationship between social media consumption and consumer well-being (CWB) and found resulting problems like depression, feelings of loneliness, lower self-esteem and decreased levels of well-being. The objective of this study is to explore the influence of social media consumption on CWB, investigate the influence of model size and the impact of CWB on purchase intentions. To collect data an online survey was conducted. For the data analysis 222 survey responses from female respondents between 18 and 35 years were used. Data analysis was conducted with PLS-SEM. Resulting from the study, no influence of social media consumption (SMC) on CWB was found. However, materialistic values (MV) and social comparison (SC) have an impact on CWB. In turn, CWB has a negative impact on purchase intentions (PI).