The Drivers of Consumer Value in the ECR-Category Management Model - Critical Discussion and Empirical Evaluation

Christina Holweg, Peter Schnedlitz, Christoph Teller

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

Original language	English
Title of host publication	Proceedings of the 38th European Marketing Academy Conference (EMAC 2009)
Editors	Helfer, Jean-Pierre, Nicolas, Jean-Louis
Place of Publication	Nantes
Publisher	EMAC
Publication status	Published - 2009

Fields of science

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author = "Christina Holweg and Peter Schnedlitz and Christoph Teller",

year = "2009",

language = "English",

editor = "{Helfer, Jean-Pierre, Nicolas, Jean-Louis}",

booktitle = "Proceedings of the 38th European Marketing Academy Conference (EMAC 2009)",

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The Drivers of Consumer Value in the ECR-Category Management Model - Critical Discussion and Empirical Evaluation. / Holweg, Christina; Schnedlitz, Peter; Teller, Christoph.
Proceedings of the 38th European Marketing Academy Conference (EMAC 2009). ed. / Helfer, Jean-Pierre, Nicolas, Jean-Louis. Nantes: EMAC, 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

TY - GEN

T1 - The Drivers of Consumer Value in the ECR-Category Management Model - Critical Discussion and Empirical Evaluation

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AU - Schnedlitz, Peter

AU - Teller, Christoph

PY - 2009

Y1 - 2009

M3 - Conference proceedings

BT - Proceedings of the 38th European Marketing Academy Conference (EMAC 2009)

A2 - Helfer, Jean-Pierre, Nicolas, Jean-Louis, null

PB - EMAC

CY - Nantes

ER -