The current state of research of word-of-mouth in the health care sector

Gerlinde Pauli; Sebastian Martin; Dorothea Greiling

doi:10.1007/s12208-022-00334-6

The current state of research of word-of-mouth in the health care sector

Gerlinde Pauli
, Sebastian Martin
, Dorothea Greiling

Institute of Management Accounting

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	125-148
Number of pages	24
Journal	International Review on Public and Nonprofit Marketing
Volume	20
Issue number	1
Early online date	2022
DOIs	https://doi.org/10.1007/s12208-022-00334-6
Publication status	Published - Mar 2023

Fields of science

502 Economics

JKU Focus areas

Sustainable Development: Responsible Technologies and Management

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10.1007/s12208-022-00334-6

Cite this

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title = "The current state of research of word-of-mouth in the health care sector",

author = "Gerlinde Pauli and Sebastian Martin and Dorothea Greiling",

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AU - Pauli, Gerlinde

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The current state of research of word-of-mouth in the health care sector

Fields of science

JKU Focus areas

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Cite this