The Branding of Services and Performance Implications in an Emerging Markets Context

Katharina Hofer

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

Original languageEnglish
Title of host publicationProceedings of the 12th International Conference of the International Society For Markets and Development (ISMD) Casablanca
Number of pages8
Publication statusPublished - 2012

Fields of science

  • 502 Economics
  • 502014 Innovation research
  • 502052 Business administration
  • 502019 Marketing
  • 502020 Market research

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