Sponsorship as an internal branding tool and its effects on employees’ identification with the brand

Katharina Hofer; Reinhard Grohs

doi:10.1057/s41262-018-0098-0

Sponsorship as an internal branding tool and its effects on employees’ identification with the brand

Department of International Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	266-275
Number of pages	10
Journal	Journal of Brand Management
Volume	25
Issue number	3
DOIs	https://doi.org/10.1057/s41262-018-0098-0
Publication status	Published - 01 May 2018

Fields of science

502 Economics

JKU Focus areas

Social and Economic Sciences (in general)

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10.1057/s41262-018-0098-0

Cite this

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author = "Katharina Hofer and Reinhard Grohs",

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AU - Grohs, Reinhard

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Sponsorship as an internal branding tool and its effects on employees’ identification with the brand

Fields of science

JKU Focus areas

Access to Document

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Cite this