Abstract
The objective of this qualitative study has been to explore drivers of customer-perceived value for buyers in hospitals and to discuss the implications of the results for the management practice of small-size distributors of medical technology in Austria.
| Original language | English |
|---|---|
| Title of host publication | Pre-Proceedings: 1st International Conference on Value Chain Management Steyr 2011 |
| Number of pages | 21 |
| Publication status | Published - May 2011 |
Fields of science
- 502044 Business management
JKU Focus areas
- Management and Innovation