Retail Patronage in Technology-Driven Retail Environments: The Enduring Value of Human Relationships

Nikola Scherleitner; Teresa Schwendtner; Christoph Teller

Retail Patronage in Technology-Driven Retail Environments: The Enduring Value of Human Relationships

Nikola Scherleitner^*
, Teresa Schwendtner
, Christoph Teller

^*Corresponding author for this work

Institute of Retailing, Sales and Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

Original language	English
Title of host publication	Marketing Myopia Reloaded: Rediscovering Retail's Core.
Subtitle of host publication	Proceedings of the Colloquium on European Research in Retailing (CERR) 2026
Publisher	JKU Institut für Handel, Absatz und Marketing (IHaM)
Pages	177-182
Edition	1
ISBN (Electronic)	978-3-903480-15-5
Publication status	Published - Jul 2026
Event	Colloquium on European Research in Retailing - JKU , Linz, Austria Duration: 01 Jul 2026 → 03 Jul 2026 Conference number: 2026 https://cerr.sciencesconf.org/

Conference

Conference	Colloquium on European Research in Retailing
Abbreviated title	CERR
Country/Territory	Austria
City	Linz
Period	01.07.2026 → 03.07.2026
Internet address	https://cerr.sciencesconf.org/

Fields of science

502020 Market research
502019 Marketing
508015 Business communication
502007 E-commerce
502052 Business administration
508004 Intercultural communication
502016 SME-research
501021 Social psychology
502014 Innovation research
502045 Behavioural economics
509017 Social studies of science
501008 Group dynamics
501015 Organisational psychology
504002 Sociology of work

JKU Focus areas

Digital Transformation

Cite this

Scherleitner, N., Schwendtner, T., & Teller, C. (2026). Retail Patronage in Technology-Driven Retail Environments: The Enduring Value of Human Relationships. In Marketing Myopia Reloaded: Rediscovering Retail's Core.: Proceedings of the Colloquium on European Research in Retailing (CERR) 2026 (1 ed., pp. 177-182). JKU Institut für Handel, Absatz und Marketing (IHaM).

Scherleitner, Nikola ; Schwendtner, Teresa ; Teller, Christoph. / Retail Patronage in Technology-Driven Retail Environments: The Enduring Value of Human Relationships. Marketing Myopia Reloaded: Rediscovering Retail's Core.: Proceedings of the Colloquium on European Research in Retailing (CERR) 2026. 1. ed. JKU Institut für Handel, Absatz und Marketing (IHaM), 2026. pp. 177-182

@inproceedings{7d50fc52fadc4a3bab645538e43a2037,

title = "Retail Patronage in Technology-Driven Retail Environments: The Enduring Value of Human Relationships",

author = "Nikola Scherleitner and Teresa Schwendtner and Christoph Teller",

year = "2026",

month = jul,

language = "English",

pages = "177--182",

booktitle = "Marketing Myopia Reloaded: Rediscovering Retail's Core.",

publisher = "JKU Institut f{\"u}r Handel, Absatz und Marketing (IHaM)",

edition = "1",

note = "Colloquium on European Research in Retailing , CERR ; Conference date: 01-07-2026 Through 03-07-2026",

url = "https://cerr.sciencesconf.org/",

}

Scherleitner, N, Schwendtner, T & Teller, C 2026, Retail Patronage in Technology-Driven Retail Environments: The Enduring Value of Human Relationships. in Marketing Myopia Reloaded: Rediscovering Retail's Core.: Proceedings of the Colloquium on European Research in Retailing (CERR) 2026. 1 edn, JKU Institut für Handel, Absatz und Marketing (IHaM), pp. 177-182, Colloquium on European Research in Retailing , Linz, Austria, 01.07.2026.

Retail Patronage in Technology-Driven Retail Environments: The Enduring Value of Human Relationships. / Scherleitner, Nikola; Schwendtner, Teresa; Teller, Christoph.
Marketing Myopia Reloaded: Rediscovering Retail's Core.: Proceedings of the Colloquium on European Research in Retailing (CERR) 2026. 1. ed. JKU Institut für Handel, Absatz und Marketing (IHaM), 2026. p. 177-182.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceedings › peer-review

TY - GEN

T1 - Retail Patronage in Technology-Driven Retail Environments: The Enduring Value of Human Relationships

AU - Scherleitner, Nikola

AU - Schwendtner, Teresa

AU - Teller, Christoph

N1 - Conference code: 2026

PY - 2026/7

Y1 - 2026/7

UR - https://cerr.sciencesconf.org/data/pages/CERR2026_Proceeddings_1.pdf

M3 - Conference proceedings

SP - 177

EP - 182

BT - Marketing Myopia Reloaded: Rediscovering Retail's Core.

PB - JKU Institut für Handel, Absatz und Marketing (IHaM)

T2 - Colloquium on European Research in Retailing

Y2 - 1 July 2026 through 3 July 2026

ER -

Retail Patronage in Technology-Driven Retail Environments: The Enduring Value of Human Relationships

Conference

Fields of science

JKU Focus areas

Other files and links

Marketing Myopia Reloaded: Rediscovering Retail's Core. Proceedings of the Colloquium on European Research in Retailing (CERR) 2026

Cite this