Retail Patronage – A Well-Known but Undefined Construct

Research output: Chapter in Book/Report/Conference proceedingConference proceedingspeer-review

Original languageEnglish
Title of host publicationThe New Age Of Retailing: Rethink, Reconnect, Revive
Editors Proceedings of the Colloquium on European Research in Retailing 2022
Place of PublicationZagreb
PublisherUniversity of Zagreb
Pages6-10
Number of pages5
ISBN (Print)978-953-346-184-7
Publication statusPublished - Sept 2022

Fields of science

  • 502 Economics
  • 502007 E-commerce
  • 502014 Innovation research
  • 502016 SME-research
  • 502019 Marketing
  • 502030 Project management
  • 502045 Behavioural economics
  • 502052 Business administration
  • 508004 Intercultural communication
  • 509017 Social studies of science
  • 502003 Foreign trade
  • 502015 Innovation management
  • 502020 Market research
  • 502025 Econometrics
  • 502029 Product management
  • 502051 Economic statistics
  • 508013 Public relations
  • 508015 Business communication

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