Response Style Corrected Market Segmentation for Ordinal Data

Bettina Grün
, Sara Dolnicar

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	729-741
Number of pages	13
Journal	Marketing Letters
Volume	27
Issue number	4
DOIs	https://doi.org/10.1007/s11002-015-9375-9
Publication status	Published - 2016

Fields of science

101018 Statistics
502019 Marketing
509 Other Social Sciences

JKU Focus areas

Computation in Informatics and Mathematics
Social Systems, Markets and Welfare States

Access to Document

10.1007/s11002-015-9375-9

Other files and links

Homepage des IFAS

1 Active
2 Finished

Applications of Statistical Methods
Bitto-Nemling, A. (Researcher), Futschik, A. (Researcher), Hainy, M. (Researcher), Müller, W. (Researcher), Quatember, A. (Researcher), Tubikanec, I. (Researcher), Wagner, H. (Researcher), Waldl, H. (Researcher) & Duller, C. (PI)
01.01.2012 → 31.12.2032
Project: Other › Project from scientific scope of research unit
Mixture models
Grün, B. (PI)
01.01.2012 → 31.12.2020
Project: Other › Project from scientific scope of research unit
Flexible Detection of Groups in Data
Grün, B. (PI)
01.02.2011 → 31.07.2014
Project: Funded research › FWF - Austrian Science Fund

Cite this

@article{8cdf1e3c58754609bbbedd8af0aa5126,

title = "Response Style Corrected Market Segmentation for Ordinal Data",

author = "Bettina Gr{\"u}n and Sara Dolnicar",

year = "2016",

doi = "10.1007/s11002-015-9375-9",

language = "English",

volume = "27",

pages = "729--741",

journal = "Marketing Letters",

issn = "1573-059X",

number = "4",

}