Resale price maintenance and manufacturer competition for retail services

Johannes Muthers, Matthias Hunold

Research output: Contribution to journalArticlepeer-review

Abstract

We investigate the incentives of two manufacturers with common retailers to use resale price maintenance (RPM). Retailers provide product‐specific services that increase demand and manufacturers use minimum RPM to compete for favorable retail services for their products. Minimum RPM increases consumer prices and can create a prisoner's dilemma for manufacturers without increasing, and possibly even reducing, the overall level of retail services. If manufacturer market power is asymmetric, minimum RPM may distort the allocation of services toward the high‐priced products of the manufacturer with more market power. These results challenge the service argument as an efficiency defense for minimum RPM.
Original languageEnglish
Pages (from-to)3-23
Number of pages21
JournalThe RAND Journal of Economics
Volume48
Issue number1
DOIs
Publication statusPublished - Feb 2017

Fields of science

  • 303010 Health economics
  • 502 Economics
  • 502002 Labour economics
  • 502009 Corporate finance
  • 502021 Microeconomics
  • 502042 Environmental economics
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  • 502010 Public finance
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  • 502020 Market research
  • 502025 Econometrics
  • 502027 Political economy
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  • 502046 Economic policy
  • 506004 European integration

JKU Focus areas

  • Social Systems, Markets and Welfare States
  • Social and Economic Sciences (in general)

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