Abstract
We investigate the impact of self-organized reputation versus
certification by an independent institution on demand for online shops.
Using data from a large Austrian price comparison site, we show that
quality seals issued by a credible and independent institution increase
demand more than feedback-based reputation. This result is important
for markets where the market-maker must deal with issues of asymmetric
information concerning the quality of goods and services in the
market.
| Original language | English |
|---|---|
| Publication status | Published - 2011 |
Fields of science
- 502 Economics
- 502001 Labour market policy
JKU Focus areas
- Social Systems, Markets and Welfare States
- Social and Economic Sciences (in general)
