Reduction of driver stress using AmI technology while driving in motorway merging sections

High average intensity of traffic and problems like traffic congestions, road safety, etc. are challenging problem striking highway operators in these days. With the broad application of intelligent transport systems (ITS), particularly for the most dense street sections, some of these problems can be minimized or even solved; supplementary great potential is attributed to applications based on state-of-the art technology like car-to-x communication, for instance by extending an individuals ``field of vision'' by observations taken from all the vehicles in front. In this work we present a simulation-based approach for improving driving experience and increasing road safety in merging sections by redirecting vehicles in advance according to a negotiation of requirements and desires of the flowing traffic on the main road and cars merging from the entrance lane. The simulation experiments performed in a cellular automaton based environment were data driven and on real scale, using traffic flow data on a minute-by-minute basis from a large urban motorway in a main city of the European Union. Our results have shown that the application of AmI technology has potential to influence driver's behavior (seamlessly invoking for a lane change well before an abrupt merging point) resulting in reduction in panic, particularly for sections with limited range of view.