| Original language | German (Austria) |
|---|---|
| Title of host publication | Qualitative Marktforschung in Theorie und Praxis |
| Editors | E. Balzer & G. Naderer |
| Place of Publication | Wiesbaden |
| Publisher | Gabler |
| Pages | 343-362 |
| Number of pages | 20 |
| Publication status | Published - 2011 |
Fields of science
- 501001 General psychology
- 501003 Occupational psychology
- 501004 Differential psychology
- 501 Psychology
- 501016 Educational psychology
- 501021 Social psychology
- 501020 Legal psychology
- 508007 Communication science
- 508009 Media research
JKU Focus areas
- Management and Innovation
- Social Systems, Markets and Welfare States
- Social and Economic Sciences (in general)