Prozessorientierung als Schlüssel eines wertbasierten B-to-B-Marketing

Thomas Werani

Department of Business-to-Business Marketing

Research output: Contribution to journal › Article › peer-review

Original language	German (Austria)
Pages (from-to)	48-55
Number of pages	8
Journal	Marketing Review St. Gallen
DOIs	https://doi.org/10.1365/s11621-014-0424-1
Publication status	Published - Jun 2014

Fields of science

502 Economics
502014 Innovation research
502016 SME-research
502019 Marketing
502052 Business administration
502015 Innovation management
502020 Market research
502029 Product management

JKU Focus areas

Social and Economic Sciences (in general)

Access to Document

10.1365/s11621-014-0424-1

Cite this

@article{4de7e99a147d48149514571c4a933f01,

title = "Prozessorientierung als Schl{\"u}ssel eines wertbasierten B-to-B-Marketing",

author = "Thomas Werani",

year = "2014",

month = jun,

doi = "10.1365/s11621-014-0424-1",

language = "Deutsch ({\"O}sterreich)",

pages = "48--55",

journal = "Marketing Review St. Gallen",

issn = "1865-6544",

}