Profitable Transformation

Research output: Contribution to journalArticle

Original languageGerman (Austria)
Number of pages2
Journalreturn - Transformation und Turnaround im Unternehmen
Publication statusPublished - 2022

Fields of science

  • 502 Economics
  • 502014 Innovation research
  • 502016 SME-research
  • 502019 Marketing
  • 502052 Business administration
  • 502015 Innovation management
  • 502020 Market research
  • 502029 Product management

JKU Focus areas

  • Digital Transformation

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