| Original language | German (Austria) |
|---|---|
| Title of host publication | Praxisorientiertes Innovations- und Produktmanagement: Grundlagen und Fallstudien aus B-to-B-Märkten |
| Editors | Gaubinger, K./Werani, T./Rabl, M. |
| Place of Publication | Wiesbaden |
| Publisher | Gabler Verlag |
| Pages | 115-126 |
| Number of pages | 11 |
| Publication status | Published - 2009 |
Fields of science
- 502 Economics
- 502052 Business administration
- 502014 Innovation research
- 502015 Innovation management
- 502016 SME-research
- 502019 Marketing
- 502020 Market research
- 502029 Product management