| Original language | English |
|---|---|
| Pages (from-to) | 77-92 |
| Number of pages | 16 |
| Journal | Yearbook of Marketing and Consumer Research |
| Volume | 2 |
| Publication status | Published - 2004 |
Fields of science
- 502 Economics
- 502052 Business administration
- 502026 Human resource management
- 502043 Business consultancy
- 502044 Business management