Preiszufriedenheit: Prospect Theory oder Kano-Modell?

Kurt Matzler

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageGerman (Austria)
Title of host publicationKundenorientierte Unternehmensführung
Editors Hinterhuber, H.H.; Matzler, K.;
Place of PublicationWiesbaden
PublisherGabler Verlag
Pages177-189
Number of pages13
Publication statusPublished - 2002

Fields of science

  • 502 Economics
  • 502052 Business administration
  • 502026 Human resource management
  • 502043 Business consultancy
  • 502044 Business management

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