| Original language | German (Austria) |
|---|---|
| Place of Publication | Wiesbaden |
| Publisher | Gabler Verlag |
| Publication status | Published - 2009 |
Fields of science
- 502 Economics
- 502052 Business administration
- 502014 Innovation research
- 502015 Innovation management
- 502016 SME-research
- 502019 Marketing
- 502020 Market research
- 502029 Product management