Praxisorientiertes Business-to-Business-Marketing: Grundlagen und Fallstudien aus Unternehmen

  • Thomas Werani (Editor)
  • , Kurt Gaubinger (Editor)
  • , Harald Kindermann (Editor)

Research output: Book › Anthology

Original languageGerman (Austria)
Place of PublicationWiesbaden
PublisherGabler Verlag
Publication statusPublished - 2006

Fields of science

  • 502 Economics
  • 502052 Business administration
  • 502014 Innovation research
  • 502015 Innovation management
  • 502016 SME-research
  • 502019 Marketing
  • 502020 Market research
  • 502029 Product management

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