Abstract
Motivated by a lack of research on the emergence and adoption of digital platforms in business-to business (B2B) contexts, this research-in-progress investigates how organisations navigate this crucial entry point into the platform economy. Acknowledging that well-researched principles and concepts from the business-to-consumer (B2C) realm cannot be perfectly transferred to the B2B context, this study utilises a grounded theory approach to derive platform adoption strategies from empirical data. We propose two constraints (need for neutrality / need for external resources), which result in four distinct types of digital platform entry strategies, i.e., business model re-positioning, joint venture, start up, and interest group. The characteristics partly confirm prior research, but also provide new insights for further investigation.
| Original language | English |
|---|---|
| Title of host publication | ECIS 2025 Proceedings |
| Subtitle of host publication | Platforms, sourcing and governance in the digital age |
| Number of pages | 9 |
| Volume | ECIS2025-1794 |
| Edition | 1 |
| Publication status | Published - 2025 |
Fields of science
- 509004 Evaluation research
- 502007 E-commerce
- 502050 Business informatics
- 301401 Brain research
- 503008 E-learning
- 502058 Digital transformation
- 509026 Digitalisation research
- 303026 Public health
- 102 Computer Sciences
- 502032 Quality management
- 501016 Educational psychology
- 602036 Neurolinguistics
- 502030 Project management
- 502014 Innovation research
- 102006 Computer supported cooperative work (CSCW)
- 502044 Business management
- 502043 Business consultancy
- 102016 IT security
- 301407 Neurophysiology
- 102015 Information systems
- 501030 Cognitive science
- 305909 Stress research
JKU Focus areas
- Digital Transformation