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'Pick-Any' Measures Contaminate Brand Image Studies

  • Sara Dolnicar
  • , John R. Rossiter
  • , Bettina Grün

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)821-834
Number of pages14
JournalInternational Journal of Market Research
Volume54
Issue number6
DOIs
Publication statusPublished - 2012

Fields of science

  • 101018 Statistics
  • 101 Mathematics
  • 103 Physics, Astronomy
  • 105 Geosciences
  • 305 Other Human Medicine, Health Sciences
  • 504 Sociology
  • 106 Biology
  • 502 Economics
  • 509 Other Social Sciences

JKU Focus areas

  • Social Systems, Markets and Welfare States

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