PESTEL Modeler: Ein Werkzeug für die Strategische Umweltanalyse nach der PESTEL-Methode unter Verwendung von MetaEdit+, iStar 2.0 und Semantischen Technologien

Many companies and organisations conduct strategic analyses in order to develop a business strategy and make other important strategic decisions based on their results. These results are usually in the form of informal text, which results in the problem that they are difficult to compare and combine. The solution is to formalize the strategic analysis process by conducting strategic analysis using business model ontologies. The strategic PESTEL and SWOT analysis will be illustrated as directed graph using the iStar 2.0 framework. The use of semantic technologies enables the formalization of strategic analysis. Semantic technologies include the Resource Description Framework (RDF), the RDF schema (RDFS), and the query language SPARQL. Models created based on the iStar 2.0 framework can be formalized and made machine readable by using RDF graphs. With SPARQL, strategic opportunities and risks can be queried based on the RDF graph. These derived opportunities and risks serve as a basis for strategic decisions. The goal of this work is the development of the conceptual modeling tool PESTEL Modeler, which can be used to graphically display and evaluate strategic analysis using MetaEdit+, iStar 2.0 and semantic technologies.