Organizing and Implementing Export Pricing: Performance Effects and Moderating Factors

Katharina Hofer; Lisa Niehoff-Höckner; Dirk Totzek

doi:10.1177/1069031X18812718

Organizing and Implementing Export Pricing: Performance Effects and Moderating Factors

Katharina Hofer
, Lisa Niehoff-Höckner
, Dirk Totzek

Department of International Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	74-94
Number of pages	21
Journal	Journal of International Marketing
Volume	27
Issue number	1
DOIs	https://doi.org/10.1177/1069031X18812718
Publication status	Published - 01 Mar 2019

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 16 Peace, Justice and Strong Institutions

Fields of science

502 Economics

JKU Focus areas

Digital Transformation

Access to Document

10.1177/1069031X18812718

Cite this

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title = "Organizing and Implementing Export Pricing: Performance Effects and Moderating Factors",

author = "Katharina Hofer and Lisa Niehoff-H{\"o}ckner and Dirk Totzek",

year = "2019",

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day = "1",

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language = "English",

volume = "27",

pages = "74--94",

journal = "Journal of International Marketing",

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}

TY - JOUR

T1 - Organizing and Implementing Export Pricing: Performance Effects and Moderating Factors

AU - Hofer, Katharina

AU - Niehoff-Höckner, Lisa

AU - Totzek, Dirk

PY - 2019/3/1

Y1 - 2019/3/1

UR - https://www.scopus.com/pages/publications/85060582566

U2 - 10.1177/1069031X18812718

DO - 10.1177/1069031X18812718

M3 - Article

SN - 1547-7215

VL - 27

SP - 74

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JO - Journal of International Marketing

JF - Journal of International Marketing

IS - 1

ER -

Organizing and Implementing Export Pricing: Performance Effects and Moderating Factors

UN SDGs

Fields of science

JKU Focus areas

Access to Document

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Cite this