Organization of Export Pricing and Price Adaptation: What about their Influence on Export Performance?

Katharina Hofer, Lisa Niehoff-Höckner

Research output: Chapter in Book/Report/Conference proceedingConference proceedingspeer-review

Original languageEnglish
Title of host publicationProceedings of the Consortium for International Marketing Research (CIMaR) Conference
Number of pages36
Publication statusPublished - Jun 2017

Fields of science

  • 502 Economics
  • 502007 E-commerce
  • 502014 Innovation research
  • 502019 Marketing
  • 502030 Project management
  • 502045 Behavioural economics
  • 502052 Business administration
  • 508004 Intercultural communication
  • 509017 Social studies of science
  • 502003 Foreign trade
  • 502015 Innovation management
  • 502020 Market research
  • 502025 Econometrics
  • 502029 Product management
  • 502051 Economic statistics
  • 508013 Public relations
  • 508015 Business communication

JKU Focus areas

  • Management and Innovation
  • Social and Economic Sciences (in general)

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