| Original language | German (Austria) |
|---|---|
| Title of host publication | Neue Entwicklungen in der Marktforschung |
| Editors | H. Diller |
| Place of Publication | Nürnberg |
| Publisher | GIM |
| Pages | 77-95 |
| Number of pages | 19 |
| Publication status | Published - 2002 |
Fields of science
- 501 Psychology
- 501003 Occupational psychology
- 501012 Media psychology
- 501015 Organisational psychology