Online employee surveys and online feedback

Bernad Batinic, Carrie Kovacs

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

The use of Internet-based technologies in employee surveys is widespread; new media are used not only for data-collection, but also in survey planning, data analysis, communication of results, as well as in the implementation and evaluation of follow up measures. While these new technologies offer many advantages, such as ease and speed of use, they also present a number of new challenges. In fact, the rapidity with which Internet-based and mobile technologies are evolving means that many of their uses and dangers have only begun to be explored. The first part of our chapter elaborates on technical aspects of the uses of Internet-based technologies in organizations throughout the survey process, focusing on several examples of best practice. This includes project management in online employee surveys, content and design, as well as electronic and automatized reporting of the results. The second part of the chapter focuses on specific issues relevant to data quality, including mode effects, response rates, survey design, and benchmarks. In the third and last part of the chapter, we give an overview of recent developments in data-collection and consider future developments. Our chapter concludes with a discussion of the risks as well as opportunities inherent to these developments.
Original languageEnglish
Title of host publicationThe Wiley Blackwell Handbook of the psychology of the Internet at work
Editors G. Hertel, D. L. Stone, R. D. Johnson, & J. Passmore
Place of PublicationHoboken, NJ
PublisherWiley-Blackwell
Pages347-368
Number of pages22
ISBN (Print)978-1-119-25614-4
Publication statusPublished - 2017

Fields of science

  • 501012 Media psychology
  • 501 Psychology
  • 501003 Occupational psychology
  • 501015 Organisational psychology

JKU Focus areas

  • Management and Innovation
  • Social Systems, Markets and Welfare States
  • Social and Economic Sciences (in general)

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